PPC Specialist 2025

We are seeking a results-driven PPC (Pay-Per-Click) Specialist to manage and optimize paid advertising campaigns across various platforms. The successful candidate will have at least two years of experience in PPC campaign management, with strong expertise in Google Ads and social media advertising. Experience with Amazon PPC campaigns is a significant advantage. This role requires close collaboration with the marketing team to develop and implement data-driven strategies that maximize return on investment (ROI).

Key Responsibilities:
– Manage and optimize PPC campaigns across platforms including Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
– Perform thorough keyword research, create engaging ad copy, and define accurate audience targeting to build high-performing campaigns.
– Plan and execute Amazon PPC campaigns to increase sales and improve product visibility where applicable.
– Continuously monitor campaign performance metrics, analyze data, and deliver actionable insights and recommendations for enhancement.
– Conduct A/B testing on ads and landing pages to boost conversion rates.
– Oversee advertising budgets to ensure efficient and cost-effective spending across all platforms.
– Prepare and present detailed performance reports to stakeholders, highlighting key metrics such as CTR, CPC, CPA, and ROI.
– Stay updated on the latest trends and changes in PPC, Amazon advertising, and other paid marketing channels.
– Collaborate closely with the marketing team to align paid advertising strategies with overall business goals.

Required Qualifications For PPC Specialist

– Minimum of 2 years’ hands-on experience managing PPC campaigns on platforms such as Google Ads, Bing Ads, and Facebook Ads.
– Proficiency in Google Analytics and familiarity with PPC tools like SEMrush, SpyFu, or WordStream.
– Strong understanding of keyword research techniques, bidding strategies, and campaign optimization.
– Experience managing Amazon PPC campaigns is highly desirable.
– Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
– Strong written and verbal communication skills.
– Ability to multitask and manage time effectively in a fast-paced environment.
– Certifications in Google Ads or Amazon Advertising are preferred but not mandatory.

Preferred Qualifications:
– Experience managing PPC campaigns specifically for e-commerce brands.
– Knowledge of SEO strategies and how they integrate with paid advertising efforts.
– Familiarity with display and video advertising formats is an advantage.

This is a full-time position offering the opportunity to join a dynamic marketing team and contribute to impactful paid advertising initiatives that drive business growth.