Job Details

I am looking for a skilled Social Media and Paid Ads specialist in Pakistan to collaborate on a variety of digital projects. We manage campaigns for clients across different industries, including social media management, website development, and lead generation.

We need someone who is not just a "poster," but a true performance marketer who can manage the entire funnel from creating engaging content to running profitable ad campaigns. You will be a key partner in delivering results for our clients.

Key Responsibilities:

• Paid Advertising (Meta & Google Ads): Plan, execute, and manage paid campaigns on Facebook, Instagram, and Google. This includes keyword research, ad copywriting, audience targeting, and bid management.
• Campaign Optimization: Continuously monitor and optimize campaigns to hit key performance indicators (KPIs) like ROAS, CPA, and CTR.
• Social Media Management: Develop and execute content strategies for organic social growth, create engaging posts, and manage community interaction.
• Tracking & Reporting: Set up and maintain conversion tracking (Meta Pixel, Google Ads conversion tracking) and provide clear, data-driven reports on campaign performance and insights.
• Collaboration: Work closely with me to align marketing efforts with overall client goals and project timelines.

Who You Are:

• You have 2-4 years of experience in a similar role, with a strong focus on paid ads.
• You have a verifiable portfolio showing case studies and results (e.g., "Managed a monthly ad spend of $X and achieved a ROAS of Y").
• You are proficient in Meta Ads Manager and Google Ads.
• You are comfortable with the technical side of marketing, including pixel setup and conversion tracking.
• You are a proactive communicator and comfortable with a collaborative, UK-style working relationship.