Job Details

Minimum qualifications

• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 2–3 years of hands-on experience managing paid marketing campaigns with a focus on Google Ads and Meta Ads Manager.
• Proven ability to build, launch, and optimize campaigns from scratch, including keyword research, audience segmentation, and A/B testing.
• Strong experience using Google Analytics (GA4) and native platform tracking (Pixels/Conversion API) to measure and report on ROAS, and conversion rates.
• Familiarity with Bing (Microsoft Advertising) and at least one major Email Service Provider (ESP) like Klaviyo, Mailchimp, or HubSpot for lifecycle marketing.

Preferred qualifications

• Strong ability to synthesize complex data into clear, actionable executive summaries and next-step recommendations.
• Expertise in implementing, optimizing and scaling digital advertising campaigns
• Ability to translate business KPIs into multi-channel media plans, managing budgets effectively across Google, Meta, and Bing
• Experience optimizing and troubleshooting ad campaigns
• Ability to demonstrate a data-driven approach when proposing solutions, providing actionable insights to customers

About the job

As a Marketing specialist, you will work on a specific project critical to BeHope’s needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our team members to be versatile, display leadership qualities and be enthusiastic to take on new problems. As a key member of a small and versatile team, you design, test, deploy and scale marketing solutions.

Responsibilities

• Design, develop, test, deploy, maintain, and improve campaigns
• Manage project priorities, deadlines, and deliverables
• Take on tasks as requested following through to completion despite roadblocks or distractions