Marketing - Lead Generation Specialist Jobs in Karachi, Pakistan - Mustakbil.com
Company:Fattavia Tech
Location:Karachi, Pakistan
Category:Business Opportunity/Investment Required
Job Type: Full-Time
Salary:Not Disclosed PKR
Posted On: 2026/6/17
Company Overview

We are seeking a Marketing - Lead Generation Specialist to join a Karachi-based web development agency and drive a steady pipeline of qualified leads for web development, e-commerce, and digital transformation services. The role focuses on research-driven outbound and inbound efforts, campaign optimization, and close coordination with sales and delivery to convert opportunities into projects.

Key Responsibilities

  • Develop and execute lead generation strategies across digital channels (Meta, LinkedIn, email, PPC, niche platforms) to generate qualified leads.
  • Research target industries and buyer personas, build prospect lists, and run targeted outreach sequences tailored to decision-makers in Pakistan.
  • Create and optimize landing pages, Meta campaigns, and conversion funnels with clear CTAs to improve lead quality and conversion rates.
  • Manage CRM records, track lead sources, score leads, and hand off qualified prospects to the sales team with context and recommended next steps.
  • Set up and optimize paid campaigns (Google Ads, Meta Ads) and monitor CPL and conversion rates.


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