Digital Marketing Manager Jobs in Karachi, Pakistan - Mustakbil.com
Company:Carpe Diem
Location:Karachi, Pakistan
Category:IT - Other
Job Type: Full-Time
Salary:Not Disclosed PKR
Posted On: 2026/7/27
Company: Carpe Diem, IT & software development firm based in Karachi.

Role Overview: Seeking an experienced Digital Marketing Manager to lead strategy, execution, and measurement of performance-driven digital campaigns supporting client growth and company brand presence. Hands-on leader combining technical digital expertise with team coordination and client-facing communication.

Responsibilities:
  • Develop and own end-to-end digital marketing strategies across paid media, SEO, content, email, and social channels to drive qualified leads and scalable growth.
  • Plan, launch, and optimize paid campaigns (Google Ads, Meta, programmatic where applicable) with clear KPIs, budget allocation, and performance reporting.
  • Coordinate with media buying, creative, and development teams to deliver landing pages, tracking, and campaign assets that maximize conversion rates.
  • Implement and maintain analytics, tracking, attribution models and dashboards (Google Analytics, GA4, Tag Manager, UTM strategy) to measure ROI and inform decisions.
  • Lead campaign optimization, conversion rate optimization, and A/B testing to improve performance.
  • Present performance reports and recommendations to senior stakeholders or clients.


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